|
The muse that guides me through the creative process is an intrinsic element in my successful distillation of the essence of each client with whom I work. In tandem with my artistic attention to detail and expansive capacity for broad-spectrum strategic thinking, the process results in deeply-rooted and lasting design solutions.
I believe that while there is room for creativity and guidance in design, there is no room for ego. My job is to be the filter and craftsperson. It is very important to me that each project I work on visually reflects the person or company that hires me... not me. To achieve that goal, I discover as much as possible about the client, embrace and internalize that information and then use it as my guide throughout the design process.
|
